Highlight women’s own personal styles
The original intention of Jeanne to create Rouje is to make clothes designed by women, for women. Since 2016, Rouje has also continued to support women's rights charities. Many of the brand's clothing design ideas stem from the women around the designers.
Business Challenge
Rouje wants to raise awareness and open up more markets. And they hope their ideas can help more women in the world. They want to bring comfortable and designer clothes to women all over the world.
What We Made
Focusing on the women themselves rather than the clothes themselves is Rouje's philosophy. The interviews of some thoughtful women were combined with rouje's ideas, which played a very good role in publicity.
Impact
The idea of Rouje was promoted through advertisements, and it was supported by many intellectual women. The comfortable French-style design has also set off a craze on the Internet.
+27%
Brand Awareness
+20%
Spontaneous Awareness